Leicester City Council entrusted us here at Newenglish with the design and development of the new OneCard travel scheme. The scheme will be introduced first for 160,000 holders of concessionary travel passes across the city and county, with plans to then roll it out for customers to access all public bus transport by topping up cash on the card.

The interconnectivity between the O and C in the design creates an instantly recognisable and distinctive brand. The feedback we've had is that our new branding has been extremely well received by stakeholders and the public alike. The OneCard was officially launched by City Mayor Peter Soulbury and deputy mayor Councillor Rory Palmer and you can read the full story here.