We set out to create a brand identity for a new premium flower shop
in Leicester city centre; including shop signage & interior,
packaging and print work.
The identity needed to stand out from other florists and reflect the exclusive range of flowers, plants and accessories.
Our creative thinking produced a muted colourway frames a multitude of flower colours within the shop to give a sophisticated feel. The delicate
nature of plants are reflected in the use of letterforms and illustration.
By using the illustration and logo at different scales, the right amount of subtlety and impact was achieved.
Maximum impact from every angle is ensured as the illustration wraps
over the van roof.
This very different approach for a florist succeeded in setting it apart from all competitors and has helped to attract business locally and nationally.