The brief was to promote Honda’s portable
generatorand water pump range to leisure users, highlighting the key benefits of thesepremuim products over Chinese copy imports.
Our approach was to demystify the productsto a non-technical leisure audience by clearly communicating the keytechnologies, product quality, versatility and potential applications –creating a need for ownership.
Resulting in a suitably portable brochure with integral handle features fun, quirky illustrations and typography, as wellas varied new application images. Thecombination conveys the information in an easily understood and engaging way,whilst re-inforcing Honda’s brandvalues.