We set out to create a brand identity for the LCB Depot – a centre with studio spaces and support for new and young creative businesses in Leicester city centre. The identity needed to work across signage, print and electronic media, whilst reflecting the energy and ethos of the building.
We introduced the idea of using ‘cubes’ to represent the creative spaces themselves as a theme running throughout the building.
Clear cubes above the main entrance house fluorescent acrylic letterforms which ‘glow’ like works of art, and form the basis of the print identity. Inside, the cube theme continues. Toilets are signed with cubes containing a toilet roll – pink for girls, blue for boys – and companies can fill their own studio cubes with whatever objects they choose.
This is a striking, original and humorous identity that captures the spirit of ‘creative space’ within the LCB Depot.