New English Design

We produced an email viral marketing campaign to promote
the wide variety of museums across the East Midlands. The visual style needed to tie into an earlier Newenglish printed campaign.

Two essential factors that the microsite needed to fulfill was
1. to create something that could
be used many times, each time with a different outcome, and 2. a viral email that people would forward
to others.

We decided to create an online game/application, where you could literally pick a museum up, off its foundations, and shake out artifacts relating to different venues or exhibits!

The result was a very effective marketing tool that is fun and informative for teachers, and is something that gets noticed
and forwarded.

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