New English Design

We promoted Honda’s portable generator and water pump range to leisure users, highlighting the key benefits of these premuim products over Chinese copy imports.


We managed to demystify the products to a non-technical leisure audience by clearly communicating the key technologies, product quality, versatility and potential applications – creating a need for ownership. 

A suitably portable brochure was produced with integral handle features fun, quirky illustrations and typography, as well as varied new application images.  The combination conveys the information in an easily understood and engaging way, whilst
re-inforcing Honda’s brand values.


The brochure has been very well received by both Honda Dealers and customers alike…





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