Categories: Newenglish News

Trumpet blowing

NEWENGLISH DESIGN winner at DBA Design Effectiveness Awards 2019 for Beeston Library.

Creative agency Newenglish Design has won a Prestigious Award for its work on Inspire Culture’s Beeston Library, Nottinghamshire at the DBA Design Effectiveness Awards 2019. These Awards recognise projects that demonstrate design’s tangible effect on a business by drawing focus onto design’s strategic and commercial value.

The creative work resulted in a 62,721 increase in library visits, a 42% increase in new members, 135% increase in event attendance, and a 300% increase in room hire income.

Entered jointly by client and designer, the DBA Design Effectiveness Awards are an annual event that provide powerful evidence that design thinking combined with business acuity can bring about the right conditions for business transformation to occur.

The shortlisted winners had been selected through three rigorous rounds of judging, by a panel made up of design and marketing heads from leading brands and organisations.

Read the press release

Southampton International Boat Show 2017

Newenglish created an eye catching product driven stand for SIBS 2017.  The stand featured a number of new models as well as highlighting Honda’s innovative technology with a series of interactive informative displays.  The double height structure created an eye catching central hub for the stand, (and shelter to avoid those inevitable showers), with the structure itself allowing us some large areas with which to show the boats in use with lifestyle photography.
Newenglish have also created the brochures and photography, which were used across the stand to great effect.  If you look closely at some of the shots you might spot our marine model… well done Matt you really look the part… Matt gets all the best jobs !

How brand and web design can boost your profits – Leicester Business Festival

Newenglish Design were proud to give a half day seminar for the Leicester Business Festival (24 October–4 November) which featured 80 events over two weeks, 25 of which were sold out including our seminar on brand and web design.

The seminar took place at our studio which was attended by both small and large businesses.

Brand
The first part of the seminar was about brand. First impressions count, and emotional connections create effective bonds.

Wendy gave thoughtful insight about how businesses can connect deeply with their customers through honest branding.

It’s about clearly and consistently applying your values to everything that you do. Ask yourself the question, how do we as consumers engage with a brand on an emotional level?

When a strategically defined brand gets it right, what happens is like when people fall in love with each other. This is the same for all businesses, big and small.

This leads to:

  • Loyalty
  • Advocacy and
  • Can protect your price in times when competitors rely on promotional discounts to drive sales.
  • The ideal platform from which to extend your offer or range

A great example of a brand that invokes a moral ethos and shared value is Macmillan cancer support. The obvious shared value is that cancer sufferers deserve compassionate care. Wendy went on to unpack the Macmillan brand values which are all embodied in the simple advertising below.

no one should face cancer alone

we-are-macmillan

Our own big brand example is Honda – Newenglish being one their major creative agencies for 19 years to date.  Reflecting the brand personality through design, digital and advertising in a perpetually competitive market place. This is how Honda describes itself – and then one of our advertising campaigns:

honda design

honda-atv

Our small brand example is bru, a brand for which we were tasked to bring big brand success into something which looks and feels independent, but that is replicable in roll out to other cities. We came up with the name and a brand which looks professional, local, warm and individual. the success of the Cafe speaks for itself, as after just over a year the brand rolled out its second store in London:

Take home messages

  • Identify your core values
  • Promote a consistent image & message
  • Involve your staff
  • Remember everything you do is linked to your brand

Web design

The second part of the seminar focused on web design and how useful, well designed websites can bring amazing results.

Clients often need a little help thinking through some basic questions, and these can sometimes be overlooked even by experienced marketers.

Carl (Creative Director at Newenglish) asked 2 simple questions:
1. Why do you need a website?
2. What do you want it to do?

A demonstrable example of a website that enabled the business to save tens of thousands on recruitment costs was a website we did for BSD (Building Services Design).

147 unique views

pv-launchThis is a working example of good web design, with simple navigation that subsequently resulted in reduced overhead and ultimately a happy client.

Take home messages

  • Think about mobile strategy– Look at your google analytics and see what percentage of visitors view your site on mobile/tablet as well as desktop
  • Gain inspiration– look at your competitors and non-competitors and see why you like them. Communicate with your web design to ensure that you and your organisation stands out from the crowd
  • Content– make sure you know what you want on your site and make your images personal to you and your organisation
  • Strong call to action– What’s in it for a visitor to your site, what will they gain?
  • Trust – believe that the web designer know what they are doing, let them do what they do best, making it more likely to meet or exceed your expectations

Feedback from the seminar

“Thank you for the seminar and the warm welcome today. I enjoyed the seminar and found it informative. It was clear, concise and easy to follow. The statistics for the sites you had designed were amazing. The networking was an added bonus and your coffee is quality! Thank you once again.”

“Thank you so much for your time yesterday. You covered so much in two hours, it was fantastic and really got me thinking.”

Team Newenglish Christmas Bash 2015

Newenglish Christmas bash

We may be well into the second working week of the new year, but here are a few belated photos from our fantastic Team Newenglish Christmas bash.

We had a great time trying our hands at the Arabic Gum Printing technique at the new Leicester Print Workshop followed by a delicious meal at The Case – where we held our infamous Secret Santa, with a challenging £2 limit. We rounded off the occasion with a spin around the big wheel in Leicester’s Jubilee square.

As you’ll be able to tell from these pictures, a good time was had by all!

Just… a very nice advert

Just The Fair Trade Shop Advert

Ohh, it’s ‘just’ great to see the advert we created for Just… The Fair Trade Shop in the latest issue of Niche magazine.

To find out more about what’s going on at Just… simply visit their website (which we also happened to design) www.justfairtrade.com, and to check out the online version of Niche magazine visit www.nichemagazine.co.uk