We are regularly tasked with designing and developing digital ad campaigns that run as emails, landing pages, signage, brochures, posters, moving ads, web page banners etc. The main challenge is working within limits of presented ad specifications without compromising creativity.
Our initial thinking takes into consideration all variables including where the ad will be placed, size, animation time, and so forth. These all combine to affect the effectiveness of a digital ad. With all these in account and everything has been approved, we then start to build the ads making sure the customer is involved as much as possible through out the decision making process.
The satisfaction comes when the ads are then distributed both on and off line and seen by tens of thousands of people worldwide.