The BriefDunkin’ Donuts has been bought back to the UK after a 15 year beak to join its sister brand Baskin Robins. The US store design was not binging customers into the Harrow store which was performing very poorly in a prime location, so Newenglish was invited in to re-address the interiors to suit the UK and European markets.
The ResultAn interior which embraces the fun of donuts and ice-cream, at the same time as giving a comfortable, contemporary warm interior that people are keen to spend time in and be their place of choice when meeting up with friends, bringing the focus onto coffee and food (which the brand were keen to address). The design has been rolled out in St Albans, Wood Green, Baker St in London and Leeds stores and continue to be rolled out.
These stores are performing brilliantly, the uplift in turnover is incredible compared to our original US style store in Harrow.Dunkin’ Brands Franchisee