Honda wanted the 2017 brochure for their market-leading ATV range to be expanded to include the launch of their brand new Pioneer 'Side x Side' utility vehicles. In such a competitive market it was important that the brochure was immediately engaging, allowing the reader to easily digest technical information and make quick comparisons between each model within the range. The brochure needed to show the products being used for "real jobs" in "real world" locations, whilst having a distantly 'Honda feel' reflecting their strong reputation for innovation, quality and reliability.
We sourced a perfect photoshoot location and art-directed the shoot to highlight the sheer versatility of ATV range and new Pioneer models – capturing them performing a variety of agricultural tasks in the most challenging of conditions. The dynamic brochure layout allowed for an image-led double page spread to be dedicated to each model within the range. This paired with a series of well-designed technology icons and a detailed, easy-to-read specification table, allows the reader to really understand the range and choose the right Honda model for them.
The 2017 brochure has been very well received by both the Honda Power Products team, who feel it reflects their strong position as market-leaders, and by the Honda Authorised Dealership network – who use the brochure on a daily basis to help customers, in both new and existing markets, to choose a suitable model for their needs.