We wanted the brochure to have a true to life feel for the target audience who live and breathe what they do. With this in mind, we worked to organise the photoshoot to be at authentic working locations in the Cotswolds, Northamptonshire and the wilds of Wales, with real Honda customers who use ATVs day-in day-out. The photoshoot would feature a range of attachments to show the versatility of the machines across a huge range of real world tasks. The brochure reinforces the Honda range as market leaders in ATVs. Specific model pages incorporate dynamic and engaging 'hero' photography, detail images and technical information. We created icons to highlight key technologies to allow customers to browse and compare the range in a clear, simple way.