In the popular Queens Road shopping area in Leicester, our client was looking to open a new wool shop. She came to Newenglish to create her a new name and brand for the shop.
We were given a very open brief which was a wonderful opportunity for creativity.
Knitting is a great oulet for individuality and creativity, so we felt that the name and brand needed to feel like the subject – hand crafted and unique.
The name Knit One, came from shortening the popular saying 'knit one, purl one' – the ribbing mantra for knitters everywhere.
Following the theme of handcrafting, we wanted the brand to be hand drawn, and be accompanied by a selection of illustrations that could be used in support of the brand itself.
The finished brand and illustrations are unique hand drawings that have a lovely crafted feel. The brand has been used across the shop signage and details throughout the shop floor which give a real sense of personality.
We absolutely love the Knit One sheep!