ProjectLoughborough Schools Foundation
The BriefThe school logo needed to be revised to make it work across new forms of print, digital and social media.
The ThinkingWe worked closely with the school to gently move the logo forward whilst maintaining its traditional values. We understood the triggers and barriers for enrolment into Independent Schools, so we were able to craft our messaging, imagery and positioning to ensure we hit the mark. We wanted to capture the essence of the school, to provide a window into the 'everyday' life of the school, is as compelling for parents.
The ResultEvery touch point an existing parent or prospective parent has with the school now reflects the schools ethos and values. The schools now look as good as they are. Having an excellent image library and clear guidelines ensures that there is consistency across all communications across all media types. The newly refined logo is now able to be used successfully across all digital media. Since launching the revised logo, and redesigned suite of school literature, the school has seen a positive impact on enrolment figures.
Newenglish are a great agency to work with. They have created marketing materials for our family of schools which have helped create distinction in a crowded marketplace. The team are very professional and always produce a high standard of work and an effective and pleasant service. They always go above and beyond to ensure that they achieve the best for us... the results speak for themselves. I've worked with other agencies before but none come close to the quality and service I get from Newenglish.
Director of Marketing, Admissions and Commercial