A dentist setting up their practice in Bridgnorth invited us to use many of our skills across their launch project. Up first was naming the practice (Pure Dental Care was born) along with creating the brand identity and personality for the practice.
The next was to design the interior treatments for the practice, from the reception through to the treatment and prep rooms which needed to meet the latest dental standards.
Design of practice leaflets, the new website and advertising elements were also needed to give the new practice the tools they needed.
Pure Dental Care is modern in its appearance with a period twist. We designed a look which references the building's age whilst feeling distinctly contemporary. A Newenglish Design bespoke reception desk made of corian forms the greeting and transaction point, in a friendly reception furnished in modern takes on 18th Century furniture, like the high-backed chairs, the chesterfield sofa and the over-sized gilt framed mirror.
We've used colours which are daring and timeless. The whole building is carefully crafted to make Pure Dental Care's clients understand they are in a professional environment which is confident and friendly.
Each surgery has their own colour themes. All of the work surfaces are bespoke corian, crafted by Promec Dental, the build company on this project who also built the desk.
The contemporary design is very much in keeping with the state-of-the-art equipment and premium nature of the private dental treatment. From a practical perspective, the design was built around the creation of two central sterilisation rooms to not only comply with industry standards but to go further and actively promote best practice.
Pure Dental had over 600 registered patients, 130 of which were on the Denplan scheme within one month of opening!