ClientLeicester City Council
The BriefTo create a wayfinding journey around an area in Watermead Park to be called the 'Climate Trail'. The aim of the climate trail is to inform visitors about issues relating to climate change and the environment while they enjoy their walk.
The ThinkingWe felt that the climate trail was a real opportunity to make a difference in the way people think, and their attitudes towards recycling and the environment. We didn't approach this in a traditional way of 'lets create some signs and panels', we wanted to really engage and encourage people to consider the waste that they produce and perhaps think of interesting ways to reuse it. Instead, our creative team came up trumps and decided to create all of the signage and installations out of recycled materials to put a fun, positive spin on a serious subject and 'practice what we preach'.
The ResultAlong the climate trail at Watermead Park, you can see oil drum totem poles, wooden towers and metal gabions, not to mention retired washing machines, wooden drawer fronts and reclaimed timber. The result is signage and wayfinding that does what it says – we used a range of reclaimed materials, and each installation features some useful recycling tips such as: 'Don't throw away envelopes and scrap paper – they're perfect for kids to draw on!'. We are very proud that The Climate Trail at Watermead Country Park won the 'Best Environmental Contribution by a Major Project' at the Greener Leicester Awards in 2011. This project was also featured by Creative Review on their blog – you can see the post here.
We’re delighted how the Trail has evolved to become a major attraction for the city. We’re confident that residents and visiting tourists will enjoy the outdoors whilst picking up a few facts and figures about environmental issues.Leicester City Council Project & Development Officer